Decision Evidence Report
Baseline rules v0.x decision summary, evidence, and expected versus actual results · September 2026
R1 — GET /reports/decision-evidence
Increase the iOS campaign budget
Puzzle Adventure · 25 September 2026
- Type
- budget increase
- Status
- Queued
- Recommended action
- Increase the budget from $500/day to $750/day
- Expected impact
- Daily revenue +$180
- Confidence
- 82.0%
- Actual impact
- No measurements yet
- Evidence
ROAS D7: 1.85 (+25.0%)
CPI: 2.3 (-15.0%)
Retention D1: 0.42 (+5.0%)
Creative refresh required
Racing Legends · 24 September 2026
- Type
- creative refresh
- Status
- In review
- Recommended action
- Create and test three new video creatives
- Expected impact
- CPI -15%, CTR +20%
- Confidence
- 75.0%
- Actual impact
- No measurements yet
- Evidence
CTR: 0.018 (-0.5%)
Conversion Rate: 0.085 (-2.0%)
CPI: 3.45 (+30.0%)
Pause the underperforming campaign
Puzzle Adventure · 23 September 2026
- Type
- campaign pause
- Status
- Approved
- Recommended action
- Pause Campaign X and reallocate its budget to Campaign Y
- Expected impact
- Weekly savings $1,400
- Confidence
- 95.0%
- Actual impact
- Weekly savings $1,510
- Evidence
ROAS D14: 0.45 (-35.0%)
Spend: 2800 (+0.0%)
Revenue: 1260 (-85000.0%)
Reduce Meta spend
Word Quest · 25 September 2026
- Type
- budget decrease
- Status
- Detected
- Recommended action
- Reduce the Meta daily budget by 20%
- Expected impact
- Daily revenue +$180
- Confidence
- 71.0%
- Actual impact
- Daily revenue +$142
- Evidence
CPI: 4.1 (+22.0%)
ROAS D7: 0.92 (-8.0%)
Narrow the Android target audience
Racing Legends · 24 September 2026
- Type
- target adjustment
- Status
- Queued
- Recommended action
- Exclude the 18–24 age segment from the campaign
- Expected impact
- CPI -15%
- Confidence
- 68.0%
- Actual impact
- CPI -9%
- Evidence
LTV D30: 12.4 (-12.0%)
Installs: 1840 (+18.0%)
Google budget increase applied
Puzzle Adventure · 18 September 2026
- Type
- budget increase
- Status
- Applied
- Recommended action
- Increase the Google daily budget by 15%
- Expected impact
- Installs +12%
- Confidence
- 79.0%
- Actual impact
- Installs -4%
- Evidence
ROAS D7: 1.62 (+8.0%)
Spend: 4200 (+12.0%)
Stop the TikTok campaign
Word Quest · 15 September 2026
- Type
- campaign pause
- Status
- Rejected
- Recommended action
- Pause the TikTok campaign
- Expected impact
- Weekly savings ~$400
- Confidence
- 55.0%
- Actual impact
- No measurements yet
- Evidence
CPI: 3.9 (+11.0%)