Overview
Filtered performance KPIs, trends, and network comparison
Spend
$78,000.00
+8.0% compared with the previous period
Installs
31.836
+6.0% compared with the previous period
CPI
$2.45
-3.0% compared with the previous period
ROAS (D30)
1.35
+4.0% compared with the previous period
ROAS D0
0.42
+3.0% compared with the previous period
ROAS D7
0.88
+5.0% compared with the previous period
CTR
1.8%
+2.0% compared with the previous period
IPM
12.7
-1.0% compared with the previous period
Trends
Last 30 days — spend, installs, and CPI
Spend trend
Installs trend
CPI trend
Network comparison
Performance breakdown by ad network
| Network | Spend share | Spend | Revenue | Installs | ROAS | CPI |
|---|---|---|---|---|---|---|
| Meta | 44.9% | $35,000.00 | $58,000.00 | 14.500 | 1.66 | $2.41 |
| Google Ads | 35.9% | $28,000.00 | $42,000.00 | 11.200 | 1.50 | $2.50 |
| Unity Ads | 12.8% | $10,000.00 | $18,000.00 | 4.500 | 1.80 | $2.22 |
| AppLovin | 6.4% | $5,000.00 | $7,000.00 | 1.636 | 1.40 | $3.06 |