Weekly Growth Brief
Decision funnel and key signals · September 22–28, 2026
R1 — GET /reports/weekly
Decision funnel
Generated, approved, applied, and validated decisions, with affected spend
Generated
12
Approved
4
Applied
3
Validated
2
Etkilenen spend
$184,500.00
Key signals
Highest-priority evidence signals from the past seven days
| Game | Type | Summary | Metric | Detected |
|---|---|---|---|---|
| Puzzle Adventure | CPI Increase | iOS CPI has been 35% above average over the past three days. | CPI: 3.12 | 26 September 2026 |
| Puzzle Adventure | ROAS Decline | Campaign X ROAS is 45% below target. | ROAS D7: 0.82 | 26 September 2026 |
| Racing Legends | Creative Fatigue | Video creative #45 has recorded seven consecutive days of CTR decline. | CTR: 0.018 | 25 September 2026 |
| Strategy Masters | Data Gap | No data has been received from the Unity Ads source for 27 hours. | Data gap (hours): 27 | 26 September 2026 |