Lumensmind
8 hours ago

Command Center

Priority decisions, signals, and performance summary

All decisions

Attention summary

Open decisions

5

Spend covered

$67,000.00

Data freshness

26 September 2026

2 high-priority decisions pending

Decisions requiring review in the last 24 hours

Review

Priority decisions

High
25 September 2026
Budget increase

Increase the iOS campaign budget

ROAS increased by 25% over the past seven days. A budget increase is recommended.

Puzzle Adventure

Evidence: ROAS D7 1.85 (+25.0%)

Expected impact: Daily revenue +$180

Confidence: 82.0%

Urgency: High · Risk: Medium

Source: Baseline rules v0.3

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High
25 September 2026
Budget reduction

Reduce Meta spend

CPI has increased over the past five days; shifting the same volume to a lower-cost channel is recommended.

Word Quest

Evidence: CPI 4.1 (+22.0%)

Expected impact: Weekly savings ~$620

Confidence: 71.0%

Urgency: High · Risk: Medium

Source: Baseline rules v0.3

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Medium
24 September 2026
Target setting

Narrow the Android target audience

Installs are increasing in the low-LTV segment; narrower targeting is recommended.

Racing Legends

Evidence: LTV D30 12.4 (12.0%)

Expected impact: ROAS +8–12% (estimated range)

Confidence: 68.0%

Urgency: Medium · Risk: High

Source: Baseline rules v0.3

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Medium
24 September 2026
Creative refresh

Creative refresh required

Existing creatives have declined in performance over the past seven days.

Racing Legends

Evidence: CTR 0.018 (0.5%)

Expected impact: CPI -15%, CTR +20%

Confidence: 75.0%

Urgency: Medium · Risk: Low

Source: Baseline rules v0.3

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Signals

Signals

CPI, ROAS, creative, and data-gap signals

All
  • CPI Increase
    Puzzle Adventure

    iOS CPI has been 35% above average over the past three days.

    CPI $3.12 (threshold $2.50) · 26 September 2026

  • ROAS Decline
    Puzzle Adventure

    Campaign X ROAS is 45% below target.

    ROAS D7 0.82 (target 1.50) · 26 September 2026

  • Creative Fatigue
    Racing Legends

    Video creative #45 has recorded seven consecutive days of CTR decline.

    CTR 1.8% (threshold 2.4%) · 25 September 2026

  • Data Gap
    Strategy Masters

    No data has been received from the Unity Ads source for 27 hours.

    Data gap (hours): 27 (threshold 24) · 26 September 2026

Recent outcomes

Recent outcomes

Expected versus actual impact and accuracy summary

All

  • Pause the underperforming campaign

    Puzzle Adventure · 18 September 2026

    Expected: Weekly savings $1,400

    Actual: Weekly savings $1,510

    Accurate
    7.9%

  • iOS budget increase

    Puzzle Adventure · 20 September 2026

    Expected: Daily revenue +$180

    Actual: Daily revenue +$142

    Measuring
    -21.1%

  • Creative rotation

    Racing Legends · 12 September 2026

    Expected: CPI -15%

    Actual: CPI -9%

    Partial accurate
    -40.0%

  • Target country expansion

    Racing Legends · 5 September 2026

    Expected: Installs +12%

    Actual: Installs -4%

    Missed
    -133.0%

Mini KPI

Spend

$78,000.00

8.0%

Compared with the previous period

Installs

31.836

6.0%

Compared with the previous period

CPI

$2.45

3.0%

Compared with the previous period

ROAS

1.60

4.0%

Compared with the previous period