Signals
CPI spikes, ROAS declines, creative fatigue, and data gaps
| Signal | Game | Severity | Metric | Detected |
|---|---|---|---|---|
CPI Increase iOS CPI has been 35% above average over the past three days. | Puzzle Adventure | High | CPI $3.12 (threshold $2.50) | 26 September 2026 |
ROAS Decline Campaign X ROAS is 45% below target. | Puzzle Adventure | High | ROAS D7 0.82 (target 1.50) | 26 September 2026 |
Creative Fatigue Video creative #45 has recorded seven consecutive days of CTR decline. | Racing Legends | Medium | CTR 1.8% (threshold 2.4%) | 25 September 2026 |
Data Gap No data has been received from the Unity Ads source for 27 hours. | Strategy Masters | Medium | Data gap (hours): 27 (threshold 24) | 26 September 2026 |