Recent Outcomes
Expected and actual impact for validated decisions, with an accuracy summary
| Decision | Game | Applied | Expected | Actual | Sapma | Accurate |
|---|---|---|---|---|---|---|
| Pause the underperforming campaign | Puzzle Adventure | 18 September 2026 | Weekly savings $1,400 | Weekly savings $1,510 | 7.9% | Accurate |
| iOS budget increase | Puzzle Adventure | 20 September 2026 | Daily revenue +$180 | Daily revenue +$142 | -21.1% | Measuring |
| Creative rotation | Racing Legends | 12 September 2026 | CPI -15% | CPI -9% | -40.0% | Partial accurate |
| Target country expansion | Racing Legends | 5 September 2026 | Installs +12% | Installs -4% | -133.0% | Missed |