8 hours ago

Decision Rules

Approval thresholds, Baseline rules v0 triggers, and signal rules

Approval and confidence thresholds

Minimum spend and installs, budget-change limits, and approval rules

Confidence score: 72.0% — Lumensmind baseline rules v0 output; evidence-based recommendations below this threshold are not listed.

Signal rules

Triggers and decision-recommendation thresholds

RuleTriggerThresholdSeverityStatusKapsamDateAction
CPI spikeWhen CPI rises more than 2σ above the 14-day average2σ
High
Active
All games10 January 2026
Creative fatigueWhen a creative’s CTR declines for seven consecutive days%15 decline
Medium
Active
All games12 January 2026
ROAS target breachWhen ROAS falls below 70% of the targettarget × 0.7
High
Active
All games1 February 2026
Data gapWhen no data is received from a source for more than 24 hours24 hours
Medium
Active
All games15 February 2026
Daily spend limitWhen daily spend exceeds the threshold$10.000
Low
Inactive
Puzzle Adventure8 March 2026