Creatives
Creative age, CTR, IPM, CPI, ROAS, fatigue indicator, and spend trend
Creative table
Creative breakdown for the selected filters (fatigue: baseline rule R5)
| Creative | Age | CTR | IPM | CPI | ROAS | Fatigue | Trend |
|---|---|---|---|---|---|---|---|
Puzzle 30s — Level Up Video | 5 day | 4.8% | 14.2 | $2.98 | 1.86 | None | -4.0% |
Puzzle 15s — Booster Video | 12 day | 3.6% | 11.4 | $2.89 | 1.70 | Monitor | +6.0% |
Racing 30s — Drift Video | 21 day | 2.9% | 9.1 | $3.33 | 1.54 | Fatigued | -12.0% |
Racing 20s — Open World Video | 9 day | 4.1% | 12.8 | $3.33 | 1.60 | None | +8.0% |
Puzzle Static — Puzzle Box Image | 18 day | 2.2% | 7.6 | $3.00 | 1.40 | Monitor | -7.0% |