8 hours ago

Narrow the Android target audience

Racing Legends • Baseline rules v0.x

decisions:read · decisions:approve · tenant: org-1
Queued
Medium
24 September 2026
Baseline rules v0.x

Installs are increasing in the low-LTV segment; narrower targeting is recommended.

Evidence data

LTV D30

Latest value: 12.4

12.0%

Installs

Latest value: 1840

+18.0%

Recommended action

Exclude the 18–24 age segment from the campaign

ROAS +8–12% (estimated range)

Confidence: 68.0% • Baseline rules v0.x

Approval and execution

Meta

Game
Racing Legends
Type
target adjustment
Assignee
Unassigned
Created
24 September 2026
Last updated
24 September 2026